MARKET RESEARCH

I did some market research into the range of clutch bags that are 

already on the high street and the cat walk. 

This has helped me to work around colour themes and sizes. 

Here are a few of my favourite ones.

I have used this research to help develop my own collection

further in terms of scale and simplicity.

The template of my bag is a top zip clutch. I also

want to be able to express the idea of the bag

being used for multi purposes , this is why I have called the collection

a technology collection as I

 feel it would work in a number of situations

and uses.